Personal selling in mobile auto detailing is unique from other businesses in that generally you are standing in the middle of a parking lot and someone asks you about your services. There obviously is a right way and a wrong way to respond. Most auto detailers turn cars that are dogs into show room quality in about an hour and a half. This is enough to make anyone’s ego get the best of them. Self confidence is important and you know how good you are, but still you have to use finesse as the potential customer getting ready to spend up to $150.0o only meeting you once in a parking lot is not going to hand over the keys until they feel comfortable with your knowledge and character.
HERE ARE A FEW LINES THAT DON’T WORK:
You don’t want a car wash, do you?
Do you want to buy a car wash?
Your car looks terrible.
Why did you buy that ugly Volvo?
Your car isn’t even worth washing, is it?
If I wash off the dirt, your car might fall apart.
You may wish to listen to sales tapes with proven sales techniques and sales lines for a quick and sincere close. Too much talk will cost you labor while selling. You need to get in and out and still not offend anyone with abruptness or coldness during the sales process or transaction.
I’m sure that by now, you know you realize your skills as a mobile detailer. Thanks to you and people like you, we have made auto detailing into a respectable industry. The customers are glad to see you. They need you. You save them time, money and make them feel good. There is no greater business offering such convenience and service. No wonder your customer treats you like a hero. You are! You’re their personal, portable hero, always there for them. People eventually tire of the UPS man. He comes every morning, requires their time, signature or money. You come only once per week and do something that makes their life better. People who have clean cars feel better. Their friends compliment them on how good their car looks, smells and how the tires shine. It makes them feel proud. Since you know this already project that confidence and be sincere. Think about it.